If there was ever any doubt about how game changing social media would be in societal communication, it's been put to bed. Not trying to sound like a broken record but what's going on right now in Tehran is maybe the most demonstrative example of social media's influence and far reaching impact to date.
As I'm writing this, the Iranian government has for the most part blocked and censored the traditional media's coverage of protests in Tehran and people are turning to the internet and specifically Twitter, despite government efforts to stop it. Even more impressive, than the tweets, pictures, and video's being sent in is the what's going on with proxy servers. The protesters are winning the numbers game and the rest of the world is lending a hand!
By that I mean, people on Twitter all over the world are out
setting up proxy servers specifically for Iran IP addresses in an
effort to keep the information from Iran proliferated and
flowing. The beauty of this is the power of collectivism. Everyday people are working together,
taking 5-10 minutes of their time and creating new proxy addresses faster than the Iran government can shut down the current ones. True power will always lie in the hands of numbers, especially when those numbers are mobilized and connected. Here are some great links:
Proxy address posts on Twitter: here
Internet brings events in Iran to life: here
Also, my favorite. San Fransisco based Twazzup has built this Twitter tool to compile/aggregate tweets, pictures, video's coming in from live events. Check out the Iran page. The real time pictures and videos coming in from tweeters and bloggers in Iran are pretty incredible.
Mark my word, this will be text book Communication/PR material down the road.